Measure how a team works together, connect its culture to the client's goal, and show exactly how far your coaching moved it.
Leading an AI or transformation initiative instead? Click here
See it with a real team: how an ERP team saw its risks before go-live
Renewal is where it breaks down. A Harvard Business Review survey of executive coaches found the profession still lacks reliable ways to monitor whether an engagement actually worked — exactly the gap between the story you reconstruct at renewal and the number your client's CFO wants to see.
AI hasn't delivered it yet. Gartner's October 2025 survey found 88% of HR leaders say their organizations haven't realized significant business value from AI tools. The budget shifted toward AI; the results didn't follow. That's the opening for a coach who can prove the human side is working.
Black-box AI tools are making big claims about "measuring culture" with no methodology behind them and pricing your engagements right out of the deal.
The transformation is real. But if nobody's measuring it, it gets treated like it never happened.
Most assessments help you understand one person at a time—their strengths, preferences, values or working style. That insight is useful, but a collection of individual profiles does not fully explain how a team will operate together. CultureCamp reveals the collective system those people create: how the team makes decisions, where it aligns, where it pulls apart and how its culture affects the goal in front of it.
Individual assessments help people understand themselves and one another. They create language for personal development, communication and working preferences.
CultureCamp rolls individual values data into a collective Culture Baseline that reveals the team's operating patterns, shared strengths and potential sources of friction.
CultureCamp connects the Culture Baseline to the client's goal and tracks movement throughout the engagement, giving the coach and client evidence of what changed.
| Question | Individual assessments e.g. Hogan, DiSC, 360s |
Engagement surveys | CultureCamp |
|---|---|---|---|
| What it measures | Each person's traits or reputation | Satisfaction and engagement across a department or company | How one team actually works together and decides |
| Unit | One person | Hundreds of people rolled into one score | A team of 2 to about 50 |
| Tied to a business goal | No | Rarely | Yes. Every baseline starts from one goal. |
| Shows change over time | Usually a one-time snapshot | Usually annual or quarterly | Two-minute pulses between sessions |
| Who uses it | The coach or HR | HR | The coach and the team's leader, together |
CultureCamp doesn't just assess a team once — it tracks how they change. Every engagement starts with a baseline read on how the team and organization are actually wired: decision style, what they pay attention to, where friction lives. As the engagement progresses, Claire keeps that context alive between sessions — prepping you with what's shifted, what hasn't, and where to focus next. At any point, you and your client can see the movement: not a feeling, a measurement.
Clients are being told AI can replace a lot of what coaches do — and quietly wondering if that's true. At the same time, the biggest, highest-stakes work in most organizations right now isn't the AI rollout or the ERP migration itself — it's whether the team can actually absorb the change. That's exactly the ground coaches and consultants know best.
CultureCamp gives you a way to show up with more than intuition: proof that you understand how this specific team works, and a credible answer to "why not just use AI instead of a coach." The opportunity isn't to compete with AI. It's to be the person in the room who can prove the human side of the transformation is actually working.
Three things every modern engagement needs — built into one platform that wraps around the way you already coach.
A six-minute proprietary assessment surfaces the team's dominant archetype and the values they're aligned around — and at odds over. You walk into the engagement with data, not a discovery deck.
Lightweight check-ins (3 questions, 2 minutes) flag movement against the client's goal — and pull you back in when the data shifts before your next scheduled session.
Before/after visuals show your client exactly how coaching moved the needle. Renewal conversations stop being a story you reconstruct and start being a number you can point to.
Want the full methodology — four archetypes, seventy-two values, thirty-six pairs? Read the methodology page →
Forget the product tour. Here's what changes about the four moments that matter most to a solo coach's business.
Trade ten unpaid hours of discovery for a Culture Insights Report you can show in the first call. Prospects stop shopping when they see real data about their team — not a pitch deck.
Between-session pulses tell you when to step back in before the manager goes quiet. Show up at the next session already knowing what changed — and what to do about it.
The platform supports the manager between your sessions — written in the team's language, anchored to the goal you set together. You stay in your craft; CultureCamp covers the gap.
Before/after dashboards make progress undeniable. The CFO conversation gets shorter. The renewal gets bigger. The next team in the org gets added.
CultureCamp is white-label-ready. Founding coaches build productized engagements around the platform — and price them accordingly.
One example: Kristin Darga of Black Label Coaching is using CultureCamp to deliver her Cultural Readiness Assessment for change-management clients. Leadership audit, cultural due diligence, change readiness check, cross-functional alignment, CEO readout — all branded under her practice, all priced at less than 2% of the ERP investment, with a 6–10x return promise to the client.
Other founding coaches are building post-merger integration assessments, leadership team offsite diagnostics, and 90-day baselines for new CEOs. The methodology is the same. The packaging is yours.
Read how Kristin's ERP client saw its risks before go-live →
Send your client the company page →
CultureCamp shows a leader how their team actually works, what's in the way of one business goal, and whether it's changing. Most companies start with their coach.
"Culture is how work gets done. Without culture visibility you are likely making random adjustments."
No "contact sales" wall. Quote your engagement on the first call. Every CultureCamp coach earns 30% of the ongoing subscription revenue from the clients they bring.
$100 launch package, then
or $200/yr — 2 months free
1 person · individual leadership engagement
$1,000 launch package, then
or $2,000/yr — 2 months free
Up to 25 people · most coaching engagements
$2,500 launch package, then
or $5,000/yr — 2 months free
Up to 200 people · cross-functional alignment
$5,000 launch package, then
or $10,000/yr — 2 months free
201–500 people · full-org change engagements
| Plan | People | Launch package (includes first 3 months) | Then monthly | Or annual |
|---|---|---|---|---|
| Solo | 1 | $100 | $20 | $200 |
| Team | Up to 25 | $1,000 | $200 | $2,000 |
| Org | 26–200 | $2,500 | $500 | $5,000 |
| Enterprise | 201–500 | $5,000 | $1,000 | $10,000 |
Annual plans include two months free. Custom plans are available above 500 people.
The launch package is a one-time fee equal to 5x the monthly price and includes the first 3 months of service. Claire is included at every tier. Every CultureCamp coach earns 30% of the ongoing subscription revenue from the clients they bring. Custom tiers above 500 people available — talk to us.
6 founding coaches · 4 spots left
Apply for one of ten founding-coach spots. The cohort closes when it's full — and the next one isn't until fall.